Founder of Enroute Dezine has been exploring, creating and designing professionally for the past 16 years. Having professional education in Product Design and Development at NIFT (National Institute of Fashion Technology), Delhi, India and FIT (Fashion Institute of Technology), New York, USA. With focus on Market Trends, Brand Development and US/Europe Retail Landscape.
Her career has enabled her to focus on studying trends and creating innovative concepts, working alongside International Brands and Retailers, Indian manufacturers and craftsmen to create products across all categories of Home and Interiors. Her association with brands like H&M Home, Urban Outfitters, Anthropologie Home, Crate & Barrel, CB2, John Lewis and Habitat has strengthened her skills in Trend conceptualization and Creative thinking.
In 2015, Shweta founded Enroute Dezine, a Design Studio specializing in Home Décor, Furniture and Home Textiles, to pursue creative freedom and build a bridge between Design and Product. Something that started as Design Studio soon started to cater to design specific Sourcing and Buying needs of Retailers and Catalogue Companies.
“Happiness is in doing something CREATIVE everyday !!!
and I believe the BEST is yet to come“